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© 2010 Under Dog Media, LP. All Rights Reserved
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7015 Snider Plaza, Suite 200 Dallas, Texas 75205

Underdog Media LP

Last Updated January 1, 2010

Under Dog Media LP ("Under Dog") is committed to protecting your privacy. We understand the premium you place on the protection of your privacy on the Internet, and we want you to feel as comfortable as possible visiting (the "Site") and using its services. This Privacy Policy will tell you what information we collect, how we protect it, and what choices you have about how that information is used. We urge you to read our Privacy Policy so that you will understand both our commitment to you and your privacy, and how you can help us to honor that commitment.

Our Privacy Policy is as follows:

We collect information about you for two reasons: (1) to process your order, and (2) to provide you with the best possible service. The type of information we will collect about you includes your name, address, phone number, email address, and payment information. To assist in this process we may collect the following "Personal Information":

Registration Information. When you registered as a user of the Site, you or your authorized agent voluntarily provided information about you and the person on whose behalf you registered. If you completed the registration, you represented to us that you were authorized to give us consent to use the information included on the enrollment forms. We will continue to use that information in accordance with the Enrollment Forms, the Terms and Conditions of Use and this Privacy Policy, unless you or the affected individual notifies us to the contrary.

Voluntarily Provided Information. We also collect other information that you voluntarily provide to use, e.g., through responses to surveys, questionnaires, and the like.

IP Address. We may store the Internet Protocol (IP) address of your computer when you visit our Site. This information is only used to create broad demographic summaries of where our users come from, e.g., we know what percentage of users come from Europe or Asia. Our use of the IP addresses, however, does not identify the actual users of the Site.

Cookies. We may also collect information about you and your use of our Site through the use of Cookies. "Cookies" are small computer files we transfer to your computer's hard drive that allows us to know how often someone visits our Site and the activities they conduct while on our Site. This information helps us dynamically generate advertising and content on web pages specifically designed for you and also allows us to statistically monitor how many people are using our Site and for what purpose. Sponsors, advertisers, or third parties may also use Cookies when you select their advertisement, content or service; we cannot control their use of Cookies or how they use the information they gather. If you do not want information collected through Cookies, there is a simple procedure in most browsers that allows you to deny or accept the Cookie feature. However, Cookies may be necessary to provide you with certain features (for example, customized delivery of information) available on the Site.

Security. Your information is stored on the Site server located in the United States. We use procedural and technical safeguards to protect your personal information against loss or theft as well as unauthorized access and disclosure to protect your privacy, including encryption, "firewalls" and Secure Socket.

Layers. We treat data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company. However, "perfect security" does not exist on the Internet.

Use. We may use your registration information and other voluntarily submitted information, including Personal Information, in the following ways:
* To enable us to process and verify subscriptions;
* To enable us to verify user credentials in order to maintain reasonable security;
* To provide our editors with information that is useful in developing new features and services for our users;
* To allow us to potentially vary advertising based on user preference, usage preferences, and demographics;
* To enable us to develop and improve the features, content, and services available through the Site;
* To contact you regarding new Site features, topic-based news alerts, products, and service buying opportunities.

Internally, we use Aggregate Information (as described below) in a number of ways to improve the site and its content and services.

Except as set forth in this Privacy Policy, we will not disclose to unaffiliated companies any Personal Information which could be used to identify or contact you.

Order Fulfillment. In order to process your order we may disclose your Personal Information to companies that perform services on our behalf, including those that assist us in payment processing and order fulfillment. Any Personal Information provided to entities affiliated with Under Dog will be treated in accordance with the terms of this Privacy Policy, unless you are otherwise notified.

Site Maintenance. We may also provide Personal Information to our vendors and suppliers (collectively, "Vendors") when it is necessary for them to provide us with products and services related to the better operation and maintenance of our Site. We will attempt to require that each of these Vendors not further use or disclose your Personal Information for any purpose other than providing us or you with products and services. Of course, we cannot guarantee their compliance with these restrictions.

Compliance with Law. In the following limited circumstances, we may release Personal Information to third parties: (1) to comply with applicable legal requirements such as a law, regulation, search warrant, subpoena, discovery request, or court order; (2) in special cases, such as a physical threat to you or others.

Aggregate Information. In an ongoing effort to better understand and serve the users of the Site, we periodically conduct research on customer demographics, interests, and behavior based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and we may share this aggregated data with our affiliates, agents, and business partners. When we share this information in aggregate form, it does not identify you personally. For example, we might inform third parties regarding the number of users of our Site and the activities they conduct while on the Site, or we might also inform a third party (that may or may not be an advertiser on our Site) that "30% of our users work east of the Mississippi" or that "25% of our users have inquired about product X." We may also disclose aggregated user statistics in order to describe our Products to current and prospective business partners and to other third parties for other lawful purposes.

Please remember that any information (including personal and medical/dental information) that you reveal in a public forum on, or accessible through our Site (such as a bulletin board, mail list, chat room/event) is not subject to this Privacy Policy, and will be seen by third parties not related to Under Dog, and may be used by them to contact you, or for unauthorized purposes. Also, if you link to a third party site from this Site, any information you reveal on that site is not subject to this Privacy Policy. You should consult the privacy policies of each site you visit. We cannot control, and are not responsible for, the disclosure or use of any information revealed in either manner.

When you receive an email notification from us, you will be given the option of receiving recurring informational/promotional emails from Under Dog and/or third parties. You may opt out of receiving these emails in the manner specified in the email.

You are responsible for all actions taken with your User ID (email) and password, including fees charged to your account. Therefore, we do not recommend that you disclose your password to any third parties. If you choose to share your User ID (email) and password or your Personal Information with third parties, you are responsible for all actions taken with your account and therefore you should review that third party's privacy policy. If you lose control of your password, you may lose substantial control over your Personal Information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately change your password.

You can always contact us in order to delete your Personal Information from our systems, or you can login and update the Personal Information that you have provided to us, or change your preferences with respect to informational/promotional contacts.

We may change this Privacy Policy at any time by posting revisions to our Site. Your use of the Site constitutes acceptance of the provisions of this Privacy Policy and your continued usage after such changes are posted constitutes acceptance of each revised Privacy Policy. If you do not agree to the terms of this Privacy Policy or any revised policy, please exit the Site immediately.

© 2010 Under Dog Media, LP. All rights reserved.